Nathalia Rojas.
Strategic advisor, Principal at PlatinumSFG, and co-founder of 2FIT Brands. Nathalia brings a results-driven mindset to business and co-hosts No Hard Lines — a podcast for entrepreneurs who build on their own terms.
The podcast for when work and life stop pretending they're separate.
"Nobody tells you that the pivot and the press release happen the same week."
Unfiltered. The voice memos we send each other at 11 p.m. — now on a microphone, with a kitchen timer.
No Hard Lines is built on the messy middle. If you have a story of a pivot, a break, or a quiet victory — we want to hear it.
A 12-week program for founders building from the second-time-around perspective.
Visit →Use nohardlines as referralThe finance platform that gives us back about three hours a week. Cards, bills, accounting — one tab.
Visit →Claim your $250 bonusVetted operators-for-hire. We've hired three people from here. Two of them are still on the team.
Asynchronous video for founder updates. Loom but kinder. Replaces about six meetings a week.
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Shop Sam+Leo ↗Strategic advisor, Principal at PlatinumSFG, and co-founder of 2FIT Brands. Nathalia brings a results-driven mindset to business and co-hosts No Hard Lines — a podcast for entrepreneurs who build on their own terms.
Entrepreneur and co-founder of Vain, Vanessa knows what it takes to turn an idea into a brand. She co-hosts No Hard Lines, bringing an unfiltered perspective on business, identity, and breaking the mold.